Originally founded in 1977 by Menashe Sasson, the business grew from a small stand in Tel Aviv’s Levinsky Market selling dates. Over the years the business expanded to include other dried fruits and nuts, making Sasson the expert in the region on wholesale dried fruit and nosh-worthy nuts.
In 2005 Sasson teamed up with Tnuva, Israel’s largest dairy producer, and together they bought a large roasting plant in Kiryat Gat, where the nuts, fruit and special baskets are produced.
Though the company has greatly expanded, their continued drive for excellence in quality and customer service remains.
The standards of ISO 9001:2015, ISO 22000:2005, ISO/TS22002-1 and FSSC22000 are implemented and use to survey the quality of the products in the facility.